• Marketing Database Executive

    Job Locations India-Gurgaon
    ID
    2018-4829
    Function
    Marketing
  • Introduction

    The Economist Intelligence Unit (EIU) is the business–to–business arm of The Economist Group, which publishes The Economist newspaper. As the world's leading provider of country intelligence, The EIU helps executives make better business decisions by providing timely, reliable and impartial analysis on worldwide market trends and business strategies.


    The Database Marketing team manages the EIU’s customer and prospect data, which underpins regular marketing communications and client engagement activities. The Database Marketing Executive is responsible for uploading new contacts, removing unsubscribes, updating records with new details and other tasks to maintain the quality of the data in the EIU’s CRM system (Salesforce.com).

    Accountabilities

    In this role you would be expected to :

    • Assist in creating best practice processes for efficiently and effectively managing data input by all stakeholders
    • Undertake data maintenance and ensure the accuracy of information in the CRM database
    • Enter new data or resolve imported data issues and perform data entry work, as necessary, to maintain integrity of data within the CRM database
    • Liaise with the marketing, account management and business development teams regarding the latest client details and information
    • Ensure customer data is complete, accurate and up to date
    • Develop reports and conducting data analysis as needed

    Experience, skills and professional attributes

    To succeed in the role you must have:

    • Experience working within a CRM database (Salesforce.com is preferred)
    • Understanding of associated database applications, such as DemandTools
    • Knowledge of email marketing and automation platforms (Marketo preferred)
    • Excellent English oral and written communication skills
    • Familiarity with standard MS Office applications (Excel expertise a plus)

    You should be able to demonstrate:    

    • Good organizational skills
    • Proficiency at data entry, with a high level of accuracy and attention to detail
    • Ability to manage priorities and meet deadlines
    • Work effectively within a team environment

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