The Economist

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Web Analytics Executive

Web Analytics Executive

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The Economist Intelligence Unit (EIU) is the world leader in global business intelligence. It is the business–to–business arm of The Economist Group, which publishes The Economist newspaper. As the world's leading provider of country intelligence, the EIU helps executives make better business decisions by providing timely, reliable and impartial analysis on worldwide market trends and business strategies.


We now have an exciting opportunity for a Web Analytics Executive to join our growing marketing team. The successful candidate will use a range of tools to capture and measure the EIU’s digital activities, turning them into useful insights and actions which can improve marketing and business performance.


In this role you will be expected to:

  • Undertake analysis of website performance and usage
  • Turn digital data into insightful, clear and concise actionable recommendations
  • Use data to drive conversion optimisation to enhance the effectiveness of campaigns
  • Provide insight in to behaviour of web visitors to improve EIU’s lead generation performance
  • Apply analytics expertise to identify opportunities and solve challenges for the EIU
  • Analyse existing subscriber usage to better understand client behaviour patterns
  • Identify opportunities to increase usage, create up-sell opportunities and product enhancements
  • Update regular reports to meet the requirements each EIU business area
  • Interpret data to provide meaningful insights to drive business improvements and value
  • Pro-actively communicate analysis findings, conclusions and recommendations
  • Undertake CRM pipeline and marketing automation analytics

Experience, skills and professional attributes

To succeed in the role you must have:

  • A bachelor's degree or equivalent
  • Solid experience of delivering critical insight from web analytics
  • Experience interpreting usage data to guide business decision making
  • Experience working with marketing colleagues on A/B and multivariate testing
  • Sound knowledge of web analytics tools (e.g. Adobe Analytics/Omniture, Google Analytics)
  • Passion for the value data and analytics can bring to all areas of business

You will be able to demonstrate:

  • Meticulousness in the delivery of accurate and quality reporting
  • Excellent spoken and written communication skills, including presenting
  • Ability to transform data into insightful, clear and concise actionable recommendations