The Economist

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Database Management-Customer Insights Executive (Gurgaon)

Database Management-Customer Insights Executive (Gurgaon)

Job Locations 
Database management

More information about this job


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The Economist is a leading source of analysis on international business and world affairs.  The Economist Group’s thought leadership and content marketing business produces high quality editorial content for a range of corporate sponsors.  The group develops programs addressing global business and geopolitical trends for senior marketing and communications executives in a range of industries. We deliver our information through a range of formats, from print to digital to experiential events. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.


Currently we are looking for a Database Management-Customer Insights Executive who will support the day-to-day requests of our integrated automation systems and database. Our database activities support the data and deployment needs of teams focused on opinion surveys, events and marketing engagement (newsletters, lead generation mechanisms, etc.).


The position will report into the Database Management-Customer Insights Senior Executive. The successful candidate will provide support to database constituents worldwide. The candidate will provide data upload and reporting insights, implementation of activities against data pulls, and help improve the quality of customer data.


The role will cover requirements from the Media Business globally, particularly requests from London and New York. As such, while the role is based on local hours (9:00-5:30pm in Gurgaon) some flexibility will be required to cover day-to-day contact with London and occasional meetings with New York.


In the role you would be expected to:  

  • Manage workflow across their individual projects
  • Maintain data quality controls across their requests
  • Assist database users with data needs, best practices and issue resolution globally
  • Compile data for direct marketing campaigns and other activities
  • Support the set-up and maintenance of lead generation forms
  • Facilitate data and deployment requirements for monthly or ad-hoc newsletters
  • Report on campaign performance (emails, newsletters, site engagement, etc.)
  • Conduct weekly data maintenance to improve the quality of data and value of database
  • Work closely with the Database Management-Customer Insights Lead (UK) and key constituents to ensure data requirements are met in a timely fashion while also ensuring highly targeted and high performing records.

Performance Measures

  • Efficient management of data needs across one’s projects
  • Clear tracking and communication of request progress
  • Seamless workflow with Database Management-Customer Insights Lead (UK) and key constituents
  • Strong team collaboration
  • Clear communication of data results and gaps

Experience, skills and professional attributes

To succeed in this role you must have:

  • 1 year database management experience (with specific focus on Salesforce)
  • 1-3 years of work experience
  • Experience in database management-customer insights
  • Experience with Salesforce or similar CRM/ automation system
  • Experience with Eloqua or similar marketing email software
  • Experience with Cvent or similar event registration system
  • Working knowledge of HTML and SQL a plus
  • Experience with other resources a plus: DemandTools, Marketo, MailChimp, Dynamics, Blue Kai, Responsys, Google Analytics
  • Strong IT skills with an ability to learn new applications and skills quickly
  • Experience with survey programming tools a plus: Confirmit, etc.
  • Proficient with Access, Excel, PowerPoint and Word
  • Strong ability to multi-task and move between short and long term data requests/projects
  • Strong communications skills


To succeed in this role you will be able to demonstrate:

  • Ability to balance multiple tasks whilst maintaining a high level of quality
  • Being able to meet deadlines and prioritise work effectively
  • Strong interpersonal skills, ability to work well in a team
  • Self-motivated, proactive mind-set
  • Excellent written English
  • Research-literate
  • Very detail-oriented
  • Commercially minded
  • A keen analytical mind